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Author Topic: Why are season passes so expensive?  (Read 1026 times)

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Offline Frosty

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Why are season passes so expensive?
« on: October 08, 2011, 11:23:04 AM »
At my mountain they are
$1,029
for adults.  I mean seriously?

Offline Travis Hightower

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Re: Why are season passes so expensive?
« Reply #1 on: October 08, 2011, 11:05:39 PM »
Stowe =
$1996.00

no summer perks. hopefully you get some. I think its silly. for 2k per person, it should be 365. waterpark, alpine slide, golf, etc. But at Stowe, you don't even get a discount to these things. Oh and the town itself is 20% more expensive just because of the name of it.

Offline Frosty

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Re: Why are season passes so expensive?
« Reply #2 on: October 09, 2011, 02:41:13 PM »
Wow, Stowe is on a different planet!  But at least they are popular and book up solid every season.  Here at Mt Bachelor, they have SO MANY days where virtually no one is at the mountain (especially non-powder days) and the management is probably scratching their heads wondering why no one is coming.  Hey guys, it's not because you didn't advertise enough; people know you are there.  It's not because you don't have that new, high-tech lift; you have enough uphill transport.  It's not even because of lack of snow' we get PLENTY!

It's because PEOPLE CAN'T AFFORD IT!

By people I mean the 100,000+ locals in the area.  Here is a tip to the management of all ski mountains...No one is going to not come back because they got too good a deal.  And if people REALLY WANT TO spens too much money for stuff (yes I understand there are some out there, God Bless 'Em) then sell them $7 beers, $13 burgers, and overpriced crap from the gift shop.

Should I keep going?

Offline Travis Hightower

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Re: Why are season passes so expensive?
« Reply #3 on: October 09, 2011, 10:43:17 PM »
Frosty I will agree with you 1,000%. And just for record stakes, Stowe does not book up every season... its always bankrupt! Stowe should be the lesson learned. The resort just changed hands, and might even change hands again. Who knows. Sooner or later the corporations that buy the mountain will figure enough is enough and where will the state be? Not many people fly to Vermont to ride Killington, which is sad, but its the truth. Most people link Vermont with Stowe.

But back to the point, you are 1,000% right. I don't mind the $13 burger. I really dont. I'm hungry and forgot to bring snacks. Oh and the $4 water? Thats fine too, I'm just too lazy to walk to the water fountain. But $69 lift ticket? Thats silly, especially when you don't groom every day, have a day care, have enough seating for your crowd, have enough terrain for your crowd, etc. Oh and lets not forget parking! Yes I didnt make it to the mountain 2 hours before the lifts started turning, so I have to pay $5 one way for shuttle travel. So thank you for whatever you though I would need in winter time (waterpark) and demolished the parking.

Enough. Please.

Offline Frosty

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Re: Why are season passes so expensive?
« Reply #4 on: October 10, 2011, 06:02:58 PM »
You caught me assuming again Travis!  That's good.

Stowe DOES give that "image" of "exclusivity" and that is just the problem.  People who run the Marketing Depts for these mountain "resorts" are college grads who have the wrong idea altogether.  They are not even close to being on teh right track or being in touch with their clientele.

I bet (again assuming, but from experience) these people aren't even skiers and almost surely are not boarders.  I know winter mountain activities, i.e. skiing, has always been costly, but it is not Disney World and it is not a Mercedez Benz.  These are not "once in a lifetime" opportunities and nor should they be viewed as such.  They view their "product" as a high end item.  They look for ways to "maximize" the "perception of value" in their "brand". 

The more "Corporate" they are the worse.  Yes I am talking about Vail Resorts, Intrawest, Powder Corp, American Skiing Company, etc...  as well as all the "Investment Groups"... actually, especially the investment groups.  Those people are clueless!

Knock, knock...  HELLO? 

Quote from: wikipedia
Powdr Corporation has been criticized for its refusal to honor lifetime season passes upon its purchase of Killington Resort and increasing pass prices at Mt. Bachelor. In July of 2010, "A federal judge dismissed a class action lawsuit against Killington Resort over so-called 'lifetime' ski passes. Judge Christina Reiss found that the resort owner was under no legal obligation to honor the investor season passes when it purchased Killington Resort in 2007. She also noted that in its purchase agreement with American Skiing Co., SP Land agreed to honor 37 'lifetime' passes, which did not include the names of the plaintiffs or the names of any class members. (A number of those lifetime passes were issued over the years to former employees). She said the investor pass certificates stated very clearly that the passes were valid 'so long as the Sherburne Corp., and that became Killington Ltd., continued to operate the lifts there' and that neither corporation exists today.

I honestly think most snowboarders would be appalled at the attitudes, culture, and workings that go on behind the scenes at major mountain resorts.  Maybe next time I go to the mountain and they ask me for $75 for a lift ticket I will write them a reality check for it.

Offline Travis Hightower

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Re: Why are season passes so expensive?
« Reply #5 on: October 13, 2011, 06:45:51 PM »
I wasn't trying to catch you assuming Frosty, but thanks for the props anyways. :) The point I was trying to get to, is that when you ride a resort like that, and there are no lift lines, and not many locals, and the place is switching hands, it doesn't take an economist to see that prices are too high.

There are 2 sides of that mountain (and i'll get to jay peak sooner or later on this subject). The business side, and the promotional side. The promotional side has it dialed in right. Inviting guests with experience (think pro boarders) and celebrities, doing clinics with pros, helping out in the community with lift tickets for the less fortunate, etc. These are the good sides of the mountain. The bad sides, I believe the upper mountain staff has never been past the base lodge in the winter time. That is just the vibe I get from there. They are the ones with the run security looking for a reason to get you off the trail for the day, but smart enough to not ban you so you buy a ticket tomorrow. And of course, these are the guys that set the lift ticket price.

Don't get me wrong, Stowe is an amazing mountain, with an amazing atmosphere. I will truly miss my time there. But alas, without working there I cant afford to ride there season pass wise. But as far as the consumer on the mountain, I'd give it $65 a day vermonter rate (which means about 15% discount). That is still high, I know, but the resort itself is worth it. but $89 a day? That has me thinking twice unless I get 1st chair.

Jay peak I believe has managed to filter some of their "largest indoor water park" build cost into their season passes. They have gone up this year, and resorts of similar caliber have not. Why a ski resort has to invest its time, money, and most of all, parking space (hint hint zero parking) is beyond me. I understand wanting to have something for people year round, but taking away from your winter business, your prime business, and then tacking on a rate hike for those fortunate enough to park there is just silly.

The whole industry is wrong. I read that article about Killington you posted. I feel bad for the local buy in owners. Those peoples investments should have transferred over. But the corporate cut out made me laugh. HARD.

Smugglers Notch is the only place I've found that is doing things well. Yes, you spend time on the lifts, 10-15 minutes each. Local price is $39 a day. Fair. Season pass is $499ish, I cant remember but its right around there. Includes the waterpark for summer use. And... the best kicker of all, its built on the back side of Stowe!

This is just my local opinion. The whole scene is out of hand, but I can only talk about what is going on in my everyday life.
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